Special Markets Communications Group (SMCG) is a full service Hispanic advertising & sales promotion agency. We function as an extension of your marketing department to help you successfully target the Hispanic market and build the business in your charge. Our staff, both on the account and the creative side, represents most of if not all of the major Hispanic subsegments. We have extensive experience gained over many years and across a wide range of industries and services. SMCG is dedicated to both strategically sound Hispanic marketing and creative excellence against the market. At SMCG, Hispanic marketing is more than just a translation. It is a cultural understanding of the market, as well.